FriendsWithYou x Moncler
Animated Short and Print
Role: Lead Designer
Role: Lead Designer
To inaugurate the opening of the new flagship store in the Ginza district in Tokyo, Moncler has created a collection in collaboration with the Los Angeles artist duo, FriendsWithYou.
I worked with the artists and Moncler directly to create designs for the one night exclusive event in Tokyo.
Alongside clothing, sculptures, and other merchandise, a one minute animation titled, "Happy Virus" was created to showcase the collaboration with the luxury sportswear brand, Moncler and FWY.
From the Artist: The main concept is called Happy Virus. It’s a longstanding mission of ours to infect culture with love and caring ideas through playful and powerful symbols. Each symbol represents archetypical ideas that have always existed around us and inside of us.
I helped with the art direction and creating the storyboards for this short animation.
